This award winning outdoor creative was part of Pepsi’s “Refresh Everything” initiative from TBWA/Chiat/Day of Los Angeles.
TBWA/Chiat/Day of Los Angeles replaced long-time agency BBDO Worldwide that had worked on the Pepsi account since the early 1960’s. The new red, white and blue smiling Pepsi logo was designed by the Arnell Group in New York as part of a larger initiative focused on brand identity and packaging. The creative shown here is one of many creative executions installed by Outdoor Impact and which appeared on its outdoor displays throughout Chicago. Outdoor media buying was handled by OMG in New York.
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