General Coverage

The Chicago Metropolitan market ranks as the nation's 3rd most populous metropolitan area. Only New York and Los Angeles have a larger population. The Chicago Market's population is nearly 8 million strong and over 2.7 million reside within the City of Chicago.

Of the major groups represented in the population figures, data compiled by Claritas' Strategic Mapping, Inc. shows that the City is nearly 40% black, 42% White (including Hispanics) and 4% Asian. Hispanics make up almost 25% of the City's population with the majority of their members falling into the white population figures. Collectively, Chicago's Metro market accounts for over 72 billion in total retail sales annually. Outdoor Impact can help you reach this large and demographically versatile audience through outdoor advertising. We invite you to further explore the locations that we have to offer.

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Map of Locations General High Circulation Spectacular Stadium Alternative/Professional Hispanic Affluent/Urban Millennials Asian Generation X Black Ethnic